Booked consults for your permanent makeup studio, with $0 to start

Here's all of it. $0 to start. For your first 45 days of ads, our fee is $50 for each consultation that shows up, billed weekly. Your ad budget goes straight to Meta, about $30 a day, with a $500 minimum across those 45 days. Texts and calls cost what the carriers charge, with no markup, usually $30 to $70 a month in all.

At day 45 you decide. If you keep going, there's a one-time activation fee based on your results, then a small monthly amount plus a small fee for each consult that shows, month to month. If you stop, the only thing left to pay is $50 for each consult already booked that shows up.

If you do your part and still get fewer than 3 consultations that show up in your first 45 days, we pay you $500 and you can stop with nothing more owed.

Doing your part means: You spent at least $500 with Meta on the ads we built in your first 45 days, and the ads ran without a break; Your calendar had at least 15 hours a week open for consults, including a weekend day and two weekday evenings; You replied within an hour (in your business hours) to every lead the app handed you, and returned calls the same day; You marked every consult showed, no-show or cancelled within 7 days, and kept your Meta page, forms and calendar connected. The full rules are in the agreement, and they're what decide a claim.

It's performance-based. It's figured from the consults that showed up in your first 45 days, at your own prices, so it stays a small share of what those consults brought you.

Before day 45 we send you your numbers and your exact fee, and you decide then. If you keep going, it's a small monthly amount plus a small fee for each consult that shows after that, month to month.

No. Day 45 is your choice, not a renewal. Before then we send you your numbers and the continuation offer, and you keep going only if you accept it. If you don't, the agreement ends on day 45, and you don't have to explain.

Consultations that are already booked still happen, and each one that shows is $50.

Our side: we write and run your Facebook and Instagram ads, and set up your business texting number, your calendar connection and the texting assistant. Each new lead gets a text from your studio within about a minute, day or night. The assistant answers her questions, books the consultation onto your calendar, reminds her, and follows up with people who go quiet.

Your side: fund the ads with Meta, keep consultation times open on your calendar, answer the leads the app hands to you, and close the consult. You do the brows.

It texts your leads as your studio, using your prices, your services and your booking rules. It answers the questions artists get all day (price, pain, healing, how long it lasts), books the consult onto your calendar, and hands the conversation to you when someone sends a photo or asks for you. You see every message in the app and can step in any time.

We only take one artist per area: we don't run the same campaign for two artists in one area. That's part of why artists apply instead of just signing up.

For your first 45 days we run our proven ads, so there's nothing for you to make or film. After that, if you keep going, you either make a couple of your own with our tutorials or we keep making them for a bit more, and we set that up together at day 45. The texting assistant, follow-up, reminders, booking and the app keep running either way.

We suggest about $30 a day. It's paid straight to Meta from your own ad account. We never touch it, and you see every dollar.

The minimum is $500 with Meta across your first 45 days. Below that the ads don't have enough to work with, and that isn't fair to either of us.

So the real question is whether one client pays for what it cost to find her. At $500 a brow client, one booking covers 16 days of ads at $30 a day.

One: you fund your own ads. About $30 a day, paid to Meta, never to us. If you can't run ads at all, this won't work.

Two: you still close. We get a real person to your studio. What happens in the consult is yours.

Three: $50 a consult adds up when it's working. 20 consults that show is $1,000. That's the bill for a good month, and it's better you know now.

After day 45 you decide. Keep going and there's a one-time activation fee based on your results, then a small monthly amount plus a small fee for each consult that shows. Stop, and there's no activation fee and nothing monthly, just $50 for any consult already booked that shows up. And if you do your part and fewer than 3 consults show up in your first 45 days, the Show Guarantee pays you $500.